Our brand is committed to offering a sustainable apparel collection made from eco-friendly recycled and organic materials. Our goal is to provide concrete solutions to the severe environmental issues facing the fashion industry. While fashion is an important means of expressing creativity and individuality, it also has serious environmental impacts. For example, over 92 million tons of clothing are discarded worldwide each year, with much of it ending up in landfills or being incinerated. Additionally, clothing production requires vast amounts of water and energy, and the dyeing process pollutes water resources with harmful chemicals.

In response to these issues, we have adopted a "produce only what is necessary" policy to reduce excess inventory and waste. Our clothing is made to order, so there is no waste. Furthermore, the recycled polyester and organic cotton we use significantly reduce environmental impact compared to traditional materials. Recycled polyester is made from discarded PET bottles and old garments, which not only reduces energy usage but also prevents new waste from being created. Organic cotton is grown without pesticides or chemical fertilizers, contributing to soil and water conservation and reducing water use during production.

We are also committed to expanding the use of recycled materials and contributing to the development of a more environmentally friendly fashion industry. Almost all of our products, except for a few, are made from at least 70% organic or recycled materials, or blends of these materials. All products in this collection are Natural certified and also hold certifications such as Ecocert COSMOS, Organic Content Standard (OCS), Global Recycled Standard (GRS), and Recycled Claim Standard (RCS). These certifications guarantee that our products are environmentally friendly and safe, considering biodiversity and natural resource conservation. They also ensure that our products are free from GMOs and petrochemical ingredients (such as parabens, phenoxyethanol, fragrances, and synthetic colorants).

However, what we value most is that our products not only offer environmental benefits but also instill a sense of responsibility in each customer to play a crucial role in protecting the Earth. We are transparent about the environmental impact throughout the lifecycle of our products and clearly communicate how your choices contribute to the planet. For example, choosing a single organic cotton T-shirt helps prevent soil contamination from chemical pesticides and saves hundreds of liters of water. Additionally, selecting recycled materials promotes waste reuse and helps prevent resource depletion.

Our planet provides us with a living space under limited resources, and our consumption behavior determines its future. Our brand proves that sustainable choices are possible without sacrificing the joy of fashion. Each garment you choose is a step towards protecting the future of our planet. We invite you to realize an environmentally conscious lifestyle through our apparel collection and join us in ensuring a rich Earth for future generations.

In the Kaunis Kukka apparel collection,we use inkjet printing, and our Kornit printers produce almost no wastewater during the printing process, helping to reduce energy consumption and CO2 emissions. These Kornit printers use specially formulated, plant-based, water-based inks, which have been tested and manufactured in Kornit’s factory. The inks are non-toxic, biodegradable, and free of animal-derived ingredients.When manufacturing products using inkjet printers, there may be slight differences in color between the product images on the website and the actual printed product. We kindly ask for your understanding and appreciation of this before making a purchase.